Let’s dive deeper into the workings of the Brave browser, what it offers, and how it generates revenue to sustain operations. Users in turn get rewarded BAT tokens for their attention and can directly sell these tokens on major crypto-exchanges. Brave strips ads from websites and serves “acceptable ads” to users. But how does Brave browser make money? Let’s get started with a quick summary so you have context for the rest of the article.īrave makes money in two ways – by serving acceptable ads and through BAT tokens. Download and install the latest version of Brave browser by clicking the Download Brave button below.Brave is a free browser that blocks trackers and ads. In the future, Brave will add an option for users to pay for premium content and to withdraw BAT for personal use and conversion to local currency. Users provide tips and automatic contributions to reward content creators with BAT they have earned. Rewards consist of Basic Attention Tokens (BAT) paid to users via Brave’s built-in wallet. Users who opt-in receive 70% of the ad revenue share as a reward for giving advertisers their attention. Delivered ads display at a time when they won’t be disruptive. The browser delivers Brave Ads outside of the browser window in the computer’s notification area. Brave accomplishes this on the local device without using or sharing personal data or browsing history.īrave browser blocks ads and trackers in webpages by default. The latest Brave release for macOS, Windows, and Linux lets users opt-in to display ads based on interests inferred by their browsing behavior.

After more than four months of testing in their development and beta channels, Brave Ads launched today in the stable channel for desktops.

Brave rewards ads