In comparison, Apple Music, which is the main competitor to Spotify raised the price of its individual plan from $9.99 to $10.99/month in the US. Spotify Premium in the US currently costs $9.99/month for the individual plan, and the company also offers Duo and Family plans at $12.99 and $15.99/month, respectively. “When our competitors are raising their prices, that is really good for us,” said Daniel Ek, the founder and CEO of Spotify on the company’s earnings conference call yesterday (via Deadline). This family plan went from $17.99/month to $22.99, which is a quite significant jump. However, the company is now looking at the opportunity to make its Premium plan more expensive next year after Apple just announced price increases for Apple Music.Īpple isn’t the only company to have announced price hikes: Google also raised the price of its YouTube Premium Family Plan, which also provides access to YouTube Music Premium for up to six users in a family. Spotify announced some positive results for the past quarter yesterday, with the 195 million subscribers number being up 13% year over year.

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